Keep in mind that in the winter, it’s tough to pry hibernating buyers out of their cozy little nests. It’s hard to get casual open-house viewers at this time of year, because they might be going outside less. That’s why you have to boost your curb appeal and attract the attention of the ones who do decide to show up. What can you do?
First, FrontDoor.com has some good tips, including the first and most important one: make sure your walkway is salted and safe for visitors. This is important for you and your family, too, but more people coming by means more opportunities for injury. Buy your salt now. Keep it ready. Use it early and often. And replace any railings that might be wobbly or too slippery for regular use.
Second, this is a great tip from Homesessive: painting your door with a bolder colour. Black always looks good against brick houses, but this might be the year for a beautiful garnet or indigo. Make sure you pair it with a tasteful wreath, for maximum appeal.
Third, consider adding some plants. As Realtor Magazine points out, there are plenty of winter plants that still look vibrant and interesting when all the other colours have faded. Evergreens, fountain grasses, and decorative purple kale will all work. You can even add these to charming planters and cluster them around doorways and steps.
Fourth, add new lighting. Keep it elegant: if you must do Christmas lights, use soft white ones. Also, consider adding new lighting elements above garages and doorways. Because the sun is setting so much later at this time of year, more buyers will be seeing your home after dark. You want them to be able to see more of it, so they’ll be enticed to come back at a later time.
Fifth: if you have kids, consider how their winter break fits in with your home-staging and open house routine. If they’re at home, you might want to move your open house dates to weekends when all of you can be out together.
It’s a lot of work, but having a new home in the new year will make it all worth it. Good luck, and happy holidays!